What goes into design?

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When you watch a ballerina on stage, you see the end result of years of hard work and discipline. The dancer makes it look easy, but it is only with skill and experience that such a performance is possible. The same is true of design. There are many variables that go into good design. Who is the target audience? Is there an existing brand style that must be adhered to? Are there new and interesting ways to tell the story? How can the message be delivered with grace, wit and impact? What font will best serve the product or business?

I am an experienced graphic artist with a unique blend of creative expertise and project organizing skills for digital and print deliverables. I have the ability to drive the design process and ensure a successful creative solution. I can take a project from concept to completion while seamlessly handling multiple, conflicting, and time-sensitive priorities in an ever-changing environment to ensure project success. Capable of working with all types of clients, all levels of management and large and small teams, I have strong organizational skills and attention to details to honor fixed deadlines and budgets.